Before you update your brand, consider this.
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Brand IdentityCreative tips for generating brand name ideas
Read MoreWhether you intend to develop a new brand name on your own or with creative help, there are some reliable ways to generate viable options.
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Brand IdentitySetting your new brand name up for success
Read MoreTaking steps to change your brand name doesn’t come lightly or without risk. With proper strategy, planning, and reintroduction to the market, the benefits of a name change can outweigh the costs.
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Brand Identity, MessagingWhen to change your brand name
Read MoreUnder some very special conditions, the benefits of changing your brand name can outweigh the costs.
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Messaging, Planning, Public Relations, ResearchTransforming a Place? Your Message Will Matter.
Read MoreIt is possible to get people invested, excited, and committed to your transformative development.
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Campaigns, Public RelationsTheir Sales Growth Secret? It Could Be Earned Media.
Read MorePR can get your product into influential hands — and expand your market share.
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Brand Strategy, MessagingKnow What Your Brand Believes? Write It Down.
Read MoreA manifesto is your plan for a better world, a declaration of independence, and a moral compass that can guide and define your brand.
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ResearchFocus Groups Aren’t Perfect, But They Have a Place.
Read MoreDone well, a focus group can reveal your customers’ ever-changing preferences and give them a seat at the table.
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Brand Strategy, MessagingIf You’re a Sustainable Brand, Don’t Do It Halfway.
Read MoreSustainability has become a mission upon which entire companies are founded. Why do some brands get a green thumbs-up while others ring false?
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Brand Identity, Brand StrategyYou’ve Outgrown Your Brand — and That’s Natural.
Read MoreWhen your brand reaches the awkward phase, it’s time for The Talk.