These days, brands do more than just represent a product or service. They also personify a set of beliefs and lifestyles, a list of rules and goals. Increasingly, consumers are interested in the values represented by their hard-earned purchases. And companies are responding with manifestos.
A brand manifesto, done well, is more than a catchy way of identifying what makes your brand unique. It’s your plan for a better world, a declaration of independence, and a moral compass that will guide and define your brand.
Here, we share a few essential lessons about manifestos from emerging and established brands that have caught our attention.