Over its nearly 75-year history, WATG has built its reputation on exceptional design. Born in Hawaii in 1945 and surfing the wave of optimism that followed the end of the second world war, the independently-owned firm has expanded its reach around the globe. Today the firm designs for some of the world’s most successful and recognizable hospitality brands.
As WATG approached its 75th anniversary, we were engaged to refresh the brand for the next decade. To bring things into alignment, we worked alongside WATG’s marketing and senior leadership team to craft a well-defined strategic position, distilling the firm’s unique selling points down into refreshed messaging, a reimagined visual identity, and a modern suite of client-focused business development materials.