Home of the Titans, Arsenal Technical High School is better known simply as Tech. Founded in 1912 on the grounds of a former Civil War era arsenal, this college-style campus spans 76 acres east of downtown Indianapolis. Tech has educated generations of students, developing leaders inside and out of the classroom. That continues today.

Recently, Tech* trusted us to update their identity. To start, we focused on two key themes: tenacity and legacy. The school nickname, mascot, and core colors (green and white) were preserved. Everything else was refreshed. The updated system includes an academic seal, athletic marks and uniforms, and logos for each of the school’s five Pathway Programs. Ultimately, the new identity works hard and stands out — just like the Titans.

*Arsenal Technical High School (Tech) is part of the Indianapolis Public Schools (IPS) district. Tech and the district were instrumental in the branding process.