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In the most beautiful way, Christ Church Cathedral sticks out like a sore thumb. Occupying some of the most valuable real estate on Indianapolis’ Monument Circle in its oldest building, the historic Episcopalian congregation is anything but stuffy and outdated. They are an active and progressive faith community, and they were looking for ways to engage downtown’s residents and visitors. By understanding their parishioners, programs, approach, and beliefs, we equipped them with a brand that reflects who and where they are, a platform to share what they believe, and a plan to reach their new audiences. Attendance is up, they’ve opened a gallery and community center in the artsy Fountain Square neighborhood, and they’ve become a leading voice in issues of social justice in the city. Hallelujah.