Motor — an online-only, monthly car subscription service offering a 100% electric lineup — narrowed its focus to Indianapolis and partnered with AES Indiana, the local electric utility. Given our understanding of the local market and EV consumers, Motor enlisted us to concept and create a new market awareness campaign. One that could quickly remove barriers to adoption and deliver timely marketing messages via influencers, earned media, events, and advertising. Brand awareness among local consumers increased 320% in six months, and net memberships are up month-over-month.
What does a startup do when it’s disrupting not one, but three, aspects of the car buying experience?