Client
The Mission: Drive EV Adoption and Improve Indy's Air Quality.

The City of Indianapolis believes in collective impact and that sustainability starts with action. Indy’s Office of Sustainability works to help individuals and corporations curb their carbon. To further the cause, we created and launched a multimedia EV education campaign, designed to increase electric vehicle ownership in Central Indiana.

The campaign includes an EV 101 website, ads featuring Dino the blow-up dinosaur, and a series of billboards. Since the launch of the campaign in March 2019, electric vehicle registrations have increased 265% in Indianapolis, thanks in part to local Highly EVolved events and digital, radio, and billboard advertising. PRSA national recognized the campaign with a 2022 Silver Anvil, the highest award in the content marketing (B2C) category.

Awards
2022,
Gold – Central Great Lakes Chapter Emmy, Outstanding Public Service Announcement (Single Spot or Campaign)
2022, Silver Anvil Award – Public Relations Society of America, Excellence in content marketing and business to consumers
2022, Gold – Pinnacle Awards (Hoosier chapter), Marketing communications
Services

Branding
Digital
Advertising
Environmental
Illustration
Video
Public Relations
Copywriting
Events
Research
Strategy

White Logo for the Highly Evolved Campaign
Colorful logo for the Highly Evolved campaign
Website for EV education campaign
  • be highly evolved responsive site
  • be highly evolved responsive site
  • be highly evolved responsive site
Event Signs for EV Showcase
City Councillor Vop Osili addressing the crowd at the EV Showcase on Monument Circle
knozone event on monument circle
ev201 brochure
Signage for EV Education Campaign
highly evolved feather banner
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