The community of Fishers has a rich railway history. And “Four Day Ray” is a railroad term for a hardworking man who’s habitually off-duty on the fifth day of the work week. The name embodies the spirit of the brewery, and 1930s Americana inspired our designs. The resulting Four Day Ray beer brand feels like it’s been around forever.

Beyond can designs

The first few cans, including the popular Laplander Blonde, Scottish Doonright Ale, and Trackjumper IPA, began to define the brand. From there, the visual story has expanded to include menus, glassware, wearables, a website, and social media channels. In addition, we conducted market research pertaining to price points and competition. Then, we generated regional and industry buzz.

Most importantly, the brand has evolved from a home brewer’s personal passion to a restaurant and brewery with two-hour waits. Now, every day is a good day for a beer at Four Day Ray. We’ll raise a glass to that.

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