How many law firms does it take to get through one’s life? One for when you start a business, another for when you get divorced, a third when you want to secure your estate for your kids and grandkids? It doesn’t have to be that way. With BB&C, the answer is one. One law firm for life. You’ll work with Kyle when you inherit the family business, with Kisti when you adopt your second child, and with Stuart when you plan your estate. To better reflect their purpose: to serve their clients in all circumstances, we created a modern wordmark, calming palette, and a new tagline: Here for Life. We doubled-down on a digital strategy and campaign—including custom content, video, SEM, and SEO. Greater Lafayette Commerce named BB&C the 2016 Small Business of the Year, and the firm has expanded, adding clients and team members.