This small-town brewery’s name originates from a tongue-in-cheek moniker the two young Howard boys gave their father for making them have summer jobs. Little did they know, their dad was instilling a work ethic that would serve them well in the food and beverage business. With Bad Dad, Barry (dad) and Patrick and Derek (sons) had early success and a growing reputation for experimental brewing. But they didn’t relax, they reinvested — in their space, their brand, and canning and distribution.
The Howards had a vision for a beer brand with a relatable story; one about fallible, lovable fathers with their socks and sandals, one-liners, and witticisms. We’ve really run with the theme, from beer names to koozies to earned media coverage, and it’s resonating with consumers. Sales jumped 300% in the first year of the campaign.