When educator and public school principal Andrea Hunley announced she would be running for Indiana State Senate in the newly created District 46 — which includes downtown Indianapolis and our own office — we jumped at the chance to help develop her campaign identity.
We knew we didn’t want to go the standard red, white, and blue with a classic serif route. We wanted to create something that felt as fresh and bold as Andrea’s goals for the community she and her family (and many of our team) call home.
We landed on a flexible system based on strong typography, an unexpected color palette, and a series of icons inspired by Andrea’s scholastic background. We can’t wait to see what she has in store.