The tech pioneers at Octiv have addressed a common business problem with an elegant solution. Their offering is hard to explain, but easy to demonstrate. Using video animation and visual storytelling, that’s just what we did.

Since the dawn of time, businesses have used documents. They’re vital to every-day operations both internally and externally. However, creating, sending, reviewing, updating, and tracking documents is frustrating. It’s also time-consuming. Simply put, the way we use documents has fallen behind the speed of business.

Explaining the Octiv offering

This Octiv product marketing video presents a typical business problem involving the creation of a proposal, getting internal feedback, and sending the proposal off on-time. Octiv’s digital unified document workflow simplifies the entire process, getting the sales proposal sent off on-time, and our hero (Sara) out of the office by 5pm. The video has connected successfully with office managers and admins, driving product adoption and accelerating Octiv’s sales cycle.

Video animation simplifies the complex

Animated videos are a great way to explain a complex product and shrink the sales cycle. For Octiv, we relied heavily on visual storytelling to explain how the technology seamlessly works within different departments and across multiple platforms.

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