Telling the Story, Expanding the Reach
With distribution now in 29 states, Oliver Winery wanted to build on this momentum by driving brand awareness in target markets with a more robust earned media and influencer strategy.
To get the word out, we created an engaging media kit, worked national editorial calendars, and met with top writers and influencers to help reenergize and reposition the winery’s story. We mailed product, coordinated on-site tours, created a branded media gift, and even produced a VIP tasting experience, pairing Oliver wines with seasonal dishes.
Our efforts resulted in plenty of local, regional, and national press coverage, as well as increased engagement on all channels. This, in turn, boosted sales and generated multiple new partnership opportunities.