This 103-acre site — undeveloped waterfront property in the heart of a major US city — is unheard of.

A project at this scale has many moving parts and meaningful connections with vendors and potential audiences need to be made well in advance of opening.

Indianapolis community leaders needed a way to attract and retain people to live in Marion County. And so we built an online platform for local residents to tell their stories-about the people, places, and culture that make Indianapolis one-of-a-kind.

By developing a new name and acronym, identity, messaging, and digital presence, we helped the brand better reflect the nonprofit’s purpose: to be an approachable CDC with community interests at heart.

How do you even begin to capture the flavor of a place without destroying it in the process? By letting people tell their own stories, that’s how.

To share the great real stories of Indianapolis with those contemplating a move here, a website wasn't quite enough. We wanted those in question to go home with something tactile. Something artistic and beautiful.

Cities often use advertising campaigns to attract new residents. But making the decision to move is difficult, and an exciting slogan doesn’t make that decision any easier.