These days, brands do more than just represent a product or service. They also personify a set of beliefs and lifestyles, a list of rules and goals.

It’s reasonable to presume that people are looking at your Instagram account because they already like your brand and they want to see more of what they like. So, you have the opportunity to either disappoint them, or give them a little endorphin boost.

Jerky was just the tip of the trend-berg at Sweets & Snacks 2018. Five acres is an obscene amount of candy and snacks, so we submit for your approval the ingredients, flavor profiles, and brand stories we noticed.

A new product launch needs to make a splash. In times like these, video is a very valuable tool for marketers.

Cities are defined by the interactions within them. How can all of these moving parts work together towards common goals? And how do we decide what those common goals are?

City brands, on the whole, should reflect their individual parts: the companies, organizations, institutions, and residents that call it home.