City brands, on the whole, should reflect their individual parts: the companies, organizations, institutions, and residents that call it home.

A few weeks ago, I went to Iceland with friends from college. We had chosen the location months before because flights were cheap, and after we booked our tickets, I started hearing about Iceland everywhere: from Instagrammers, from travel bloggers, from friends of friends.

Shaping a museum brand is a tricky task. The institutions serve as guardians of cultural and artistic history while simultaneously pioneering new experiments in thought and expression. How do you capture the contrast—honoring tradition without stifling change?

These days, restaurants are not only expected to be on social media platforms but are also expected to do it well. Social media, especially Instagram, has changed the way restaurants do business.

“Happy #CincoDeMayo!” he tweeted, fork in one hand, thumb raised on the other, grin as cheesy as the grated cheddar-topped dish in front of him. “The best taco bowls are made in Trump Tower Grill. I love Hispanics!”

Some days it just feels like crisis is in the air. Communications people, you know the feeling, right? Those nights when every headline you come across is even more anxiety inducing than the last.