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  • Brands On Instagram, Styled For Instagram
    Category|Social Media

    Brands On Instagram, Styled For Instagram

    It’s reasonable to presume that people are looking at your Instagram account because they already like your brand and they want to see more of what they like. So, you have the opportunity to either disappoint them, or give them a little endorphin boost.

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  • What America’s eating
    Category|Food & Beverage

    What America’s eating

    Jerky was just the tip of the trend-berg at Sweets & Snacks 2018. Five acres is an obscene amount of candy and snacks, so we submit for your approval the ingredients, flavor profiles, and brand stories we noticed.

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  • How to launch a product with video
    Category|Video

    How to Launch a Product with Video

    A new product launch needs to make a splash. In times like these, video is a very valuable tool for marketers.

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  • Getting city stakeholders on the same page
    Category|Branding

    Getting city stakeholders on the same page

    Cities are defined by the interactions within them. How can all of these moving parts work together towards common goals? And how do we decide what those common goals are?

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  • City branding: greater than the sum of its parts
    Category|Branding

    City branding: greater than the sum of its parts

    City brands, on the whole, should reflect their individual parts: the companies, organizations, institutions, and residents that call it home.

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  • Why tourism isn’t only about tourists
    Category|Tourism

    Why tourism isn’t only about tourists

    A few weeks ago, I went to Iceland with friends from college. We had chosen the location months before because flights were cheap, and after we booked our tickets, I started hearing about Iceland everywhere: from Instagrammers, from travel bloggers, from friends of friends.

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