Before you update your brand, consider this.
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Brand Identity, Messaging
When to change your brand name
Under some very special conditions, the benefits of changing your brand name can outweigh the costs.
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Messaging, Planning, Public Relations, Research
Transforming a Place? Your Message Will Matter.
It is possible to get people invested, excited, and committed to your transformative development.
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Campaigns, Public Relations
Their Sales Growth Secret? It Could Be Earned Media.
PR can get your product into influential hands — and expand your market share.
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Brand Strategy, Messaging
Know What Your Brand Believes? Write It Down.
A manifesto is your plan for a better world, a declaration of independence, and a moral compass that can guide and define your brand.
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Research
Focus Groups Aren’t Perfect, But They Have a Place.
Done well, a focus group can reveal your customers’ ever-changing preferences and give them a seat at the table.
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Brand Strategy, Messaging
If You’re a Sustainable Brand, Don’t Do It Halfway.
Sustainability has become a mission upon which entire companies are founded. Why do some brands get a green thumbs-up while others ring false?
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Brand Identity, Brand Strategy
You’ve Outgrown Your Brand — and That’s Natural.
When your brand reaches the awkward phase, it’s time for The Talk.
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Brand Strategy
Your customers are reevaluating their spending. Now what?
A customer exodus can be prevented; if you’re willing to accept feedback and make changes.
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Brand Identity, Brand Strategy
Your City’s Brand Is Actually a Brand Portfolio
In many cities, a family of public, iconic brands creates a powerful portfolio effect.