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646 Virginia Ave
Indianapolis IN 46203
317 536 0047
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  • Brand Strategy

    Rebranding for Acquisition: A Hidden Multiplier

    Your business may eventually attract the attention of a worthwhile buyer. This could happen tomorrow or five years from now, but it’s best to be ready with a rebrand.

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  • yellow staircase with red railing leading up to the right
    Process + Best Practices

    Setting Your Rebrand Up for Success

    A rebrand can be a massive undertaking for many different reasons, but there are a few ways to make the process easier — and more effective.

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  • Brand Identity, Naming + Messaging

    Part 3: Creative Tips for Generating Name Ideas

    Whether you intend to develop a new brand name on your own or with creative help, there are some reliable ways to generate viable options.

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  • intersecting railroad tracks at a switch point in a railyard
    Naming + Messaging, Process + Best Practices

    Part 2: Setting Your New Name up for Success

    Taking steps to change your brand name doesn’t come lightly or without risk. With proper strategy, planning, and reintroduction to the market, the benefits of a name change can outweigh the costs.

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  • a beach with five thatched umbrellas next to clear green-blue water
    Brand Strategy, Naming + Messaging

    Part 1: When to Change Your Brand Name

    The decision to change your brand name is not taken lightly. Under some very special conditions, the benefits of changing your brand name can outweigh the costs.

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  • Overhead view of a city
    Brand Strategy, Naming + Messaging, Research

    Transforming a Place? Your Message Will Matter.

    It is possible to get people invested, excited, and committed to your transformative development.

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  • Brand Strategy

    Before You Update Your Brand, Consider This.

    Your brand defines you — with great updates come great responsibility. Before you update your brand, consider these common pitfalls and how to avoid them.

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  • stack of magazines
    Campaign Strategy

    Their Sales Growth Secret? It Could Be Earned Media.

    PR can get your product into influential hands — and expand your market share.

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  • person writing on desk
    Brand Strategy, Naming + Messaging

    Know What Your Brand Believes? Write It Down.

    A manifesto is your plan for a better world, a declaration of independence, and a moral compass that can guide and define your brand.

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We’re an essential partner for brands on the leading edge.

We’re an essential partner for brands on the leading edge.

Contact Us
Pivot
646 Virginia Ave
Indianapolis IN 46203
317 536 0047