Your business may eventually attract the attention of a worthwhile buyer. This could happen tomorrow or five years from now, but it’s best to be ready with a rebrand.

A rebrand can be a massive undertaking for many different reasons, but there are a few ways to make the process easier — and more effective.

Whether you intend to develop a new brand name on your own or with creative help, there are some reliable ways to generate viable options.

Taking steps to change your brand name doesn’t come lightly or without risk. With proper strategy, planning, and reintroduction to the market, the benefits of a name change can outweigh the costs.

The decision to change your brand name is not taken lightly. Under some very special conditions, the benefits of changing your brand name can outweigh the costs.

It is possible to get people invested, excited, and committed to your transformative development.

Your brand defines you — with great updates come great responsibility. Before you update your brand, consider these common pitfalls and how to avoid them.

PR can get your product into influential hands — and expand your market share.

A manifesto is your plan for a better world, a declaration of independence, and a moral compass that can guide and define your brand.