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Brand Strategy
Rebranding for Acquisition: A Hidden Multiplier
Your business may eventually attract the attention of a worthwhile buyer. This could happen tomorrow or five years from now, but it’s best to be ready with a rebrand.
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Process + Best Practices
Setting Your Rebrand Up for Success
A rebrand can be a massive undertaking for many different reasons, but there are a few ways to make the process easier — and more effective.
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Brand Identity, Naming + Messaging
Part 3: Creative Tips for Generating Name Ideas
Whether you intend to develop a new brand name on your own or with creative help, there are some reliable ways to generate viable options.
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Naming + Messaging, Process + Best Practices
Part 2: Setting Your New Name up for Success
Taking steps to change your brand name doesn’t come lightly or without risk. With proper strategy, planning, and reintroduction to the market, the benefits of a name change can outweigh the costs.
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Brand Strategy, Naming + Messaging
Part 1: When to Change Your Brand Name
The decision to change your brand name is not taken lightly. Under some very special conditions, the benefits of changing your brand name can outweigh the costs.
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Brand Strategy, Naming + Messaging, Research
Transforming a Place? Your Message Will Matter.
It is possible to get people invested, excited, and committed to your transformative development.
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Brand Strategy
Before You Update Your Brand, Consider This.
Your brand defines you — with great updates come great responsibility. Before you update your brand, consider these common pitfalls and how to avoid them.
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Campaign Strategy
Their Sales Growth Secret? It Could Be Earned Media.
PR can get your product into influential hands — and expand your market share.
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Brand Strategy, Naming + Messaging
Know What Your Brand Believes? Write It Down.
A manifesto is your plan for a better world, a declaration of independence, and a moral compass that can guide and define your brand.