Eero Saarinen and Alexander Girard's mid-century modern masterpiece, the Miller House, is nestled away in Columbus, Indiana. That's why it is so charming and mysterious - but it's also why few outside the architecture community are aware of it.

Indianapolis community leaders needed a way to attract and retain people to live in Marion County. And so we built an online platform for local residents to tell their stories-about the people, places, and culture that make Indianapolis one-of-a-kind.

By developing a new name and acronym, identity, messaging, and digital presence, we helped the brand better reflect the nonprofit’s purpose: to be an approachable CDC with community interests at heart.

When it comes to representing the work of other creatives, our priority is to showcase their creative. And to highlight their unique position in the marketplace.

Every year, Christ Church Cathedral invites the community to spend a summer day in Indianapolis eating strawberry shortcake beneath on the Circle. We wanted the festival to reflect the same fusion of tradition and progress exemplified by the CCC brand.

Cities often use advertising campaigns to attract new residents. But making the decision to move is difficult, and an exciting slogan doesn’t make that decision any easier.