Bloomington is a destination for idealists, a bohemian enclave of the Midwest; progressive and laid back.

To better reflect their purpose: to serve their clients in all circumstances, we created a modern wordmark, calming palette, and a new tagline: Here for Life.

Four Day Ray was new to the beer aisle and needed a distinctive look. The first few can designs, including the Laplander Blonde, define the brewery. They draw on railroad heritage and 1930s Americana. As a result, this beer brand feels like it's been around forever.

When it comes to representing the work of other creatives, our priority is to showcase their creative. And to highlight their unique position in the marketplace.

Cities often use advertising campaigns to attract new residents. But making the decision to move is difficult, and an exciting slogan doesn’t make that decision any easier.