Sabreena shapes brand messages that resonate with the right audiences. She pairs her natural empathy with thorough research, and she draws connections between consumer insights and market trends to create effective strategies. She’s helped clients including Visit Bloomington, Bennett, Boehning, and Clary, and Moyer Fine Jewelers understand their customers. Before joining Pivot, Sabreena did graphic design and product development in several in-house roles, and she holds a B.A. in design from Arizona State University. She’s also fluent in French and has a black belt in Tae Kwon Do.
Strategy is about more than marketing a product. It’s not just a matter of selling more units. We get at the heart of what our clients do. We figure out what their goals are, what’s important to them. Our efforts help the bottom line, and that’s only a portion of our job.
I was lucky to have a great mentor early on. I was working as a graphic designer back then. She told me, “Listen, you do great design, and you need to understand the business side of things, too.” I realized I still had a lot to learn, and I just jumped in. I wouldn’t be where I am today without her.
I try to be a calming force when life seems chaotic. I can’t control everything, but I can always bring a good attitude. As a kid, I was drawn to the helping professions. I wanted to be a veterinarian or a doctor or a teacher. I wanted to help the world. I still feel that way.
My tattoo says Intrépide. Fearless, that’s what it means in French. It reminds me to have a loving approach to life rather than a fearful one. I want to embrace everything—playing music, designing jewelry, traveling the world. Leave no dish untasted, no country unexplored.