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Jonathan understands branding because he understands people—their nuances, quirks, frustrations, and hopes. He does that with curiosity, intuition, and empathy. Part dreamer, part realist, he helps clients define who they are, who they want to be, and how to get them there. Regardless of the industry, he builds successful brands through the ability to distill the complex into the compelling. He’s probably a method actor in a parallel universe, given his penchant for personification. But in this realm, he employs that immersive technique to establish lasting connections between brands and their audiences. Outside of the agency, Jonathan is a family man and professional hobbyist, making amaro, roasting coffee, baking bread, playing music, cooking, swimmi—wrap it up, guy.