This week, we’re taking a look at several museums to see how they’ve tackled the challenge, where they succeeded, and where they fell flat.
An iconic logo from the day it launched, the MoMA logo is simplicity at its finest. The bold sans serif captures the museum’s avant-garde attitude and looks at home in an eclectic urban environment.
Paired with a flexible visual identity system, the MoMA logo can whisper, or it can yell. It looks great on its own, but it can also be applied in almost any environment with almost any accompanying artwork.