Thoughts

Cities are defined by the interactions within them. How can all of these moving parts work together towards common goals? And how do we decide what those common goals are?

City brands, on the whole, should reflect their individual parts: the companies, organizations, institutions, and residents that call it home.

A few weeks ago, I went to Iceland with friends from college. We had chosen the location months before because flights were cheap, and after we booked our tickets, I started hearing about Iceland everywhere: from Instagrammers, from travel bloggers, from friends of friends.