Thoughts
- Category|Branding
Getting city stakeholders on the same page
Keep ReadingCities are defined by the interactions within them. How can all of these moving parts work together towards common goals? And how do we decide what those common goals are?
- Category|Branding
City branding: greater than the sum of its parts
Keep ReadingCity brands, on the whole, should reflect their individual parts: the companies, organizations, institutions, and residents that call it home.
- Category|Tourism
Why tourism isn’t only about tourists
Keep ReadingA few weeks ago, I went to Iceland with friends from college. We had chosen the location months before because flights were cheap, and after we booked our tickets, I started hearing about Iceland everywhere: from Instagrammers, from travel bloggers, from friends of friends.