Category
Brand Identity
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Brand Identity, Messaging
When to change your brand name
Under some very special conditions, the benefits of changing your brand name can outweigh the costs.
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Brand Identity, Brand Strategy, Planning
Before you update your brand, consider this.
Your brand defines you — with great updates come great responsibility.
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Brand Identity, Brand Strategy
You’ve Outgrown Your Brand — and That’s Natural.
When your brand reaches the awkward phase, it’s time for The Talk.
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Brand Identity, Brand Strategy
Your City’s Brand Is Actually a Brand Portfolio
In many cities, a family of public, iconic brands creates a powerful portfolio effect.