Category
Brand Identity
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Brand Identity, MessagingWhen to change your brand name
Read MoreUnder some very special conditions, the benefits of changing your brand name can outweigh the costs.
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Brand Identity, Brand Strategy, PlanningBefore you update your brand, consider this.
Read MoreYour brand defines you — with great updates come great responsibility.
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Brand Identity, Brand StrategyYou’ve Outgrown Your Brand — and That’s Natural.
Read MoreWhen your brand reaches the awkward phase, it’s time for The Talk.
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Brand Identity, Brand StrategyYour City’s Brand Is Actually a Brand Portfolio
Read MoreIn many cities, a family of public, iconic brands creates a powerful portfolio effect.