The Howards had a vision for a beer brand with a relatable story; one about fallible, lovable fathers with their socks and sandals, one-liners, and witticisms. We’ve really run with the theme, from beer names to koozies to earned media coverage, and it’s resonating with consumers. Sales jumped 300% in the first year of the campaign.
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Whether you intend to develop a new brand name on your own or with creative help, there are some reliable ways to generate viable options.
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