The Howards had a vision for a beer brand with a relatable story; one about fallible, lovable fathers with their socks and sandals, one-liners, and witticisms. We’ve really run with the theme, from beer names to koozies to earned media coverage, and it’s resonating with consumers. Sales jumped 300% in the first year of the campaign.
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Under some very special conditions, the benefits of changing your brand name can outweigh the costs.
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