The Howards had a vision for a beer brand with a relatable story; one about fallible, lovable fathers with their socks and sandals, one-liners, and witticisms. We’ve really run with the theme, from beer names to koozies to earned media coverage, and it’s resonating with consumers. Sales jumped 300% in the first year of the campaign.
SO HOT RIGHT NOW
"Question your assumptions, stick to your convictions."
Jenn likes to say
Here's to progress.