More than 98 million people in the United States regularly listen to podcasts. Do they tune in because technology has made it easier for storytellers to find audiences? Or do they listen because podcasts have revived radio drama and the emotions that come from listening to a story? Here's why we think it's both.
Marketing is changing dramatically as more Millennials become parents. Pivot Marketing Partner and mom, Keri Kirschner, shares a few of her favorite examples of marketers effectively reaching moms and dads through candid, purpose-driven advertisements that use humor and authenticity to create brand loyalty.
Since its launch in 2009, Dig IN has been creating a new future for Hoosier food. After the organization’s signature farm-to-fork event—Taste of Indiana—moved to a new location, Dig IN started thinking about how it could add some zest to its messaging. Here’s how Pivot helped spice up Dig IN’s brand presence.
The Mapleton Fall Creek Community Development Corporation ensures that Mapleton-Fall Creek and the surrounding neighborhoods have affordable housing, healthy options, quality education, safer streets, a connected community, equality for all, and economic growth. With all of this working in the area’s favor, what challenges does it face? See how our in-depth research revealed their challenges and more.
It can be easier to have dialogue about violence or any other controversial topic when the conversation is centered around art, rather than the topic itself.
In times of hardship and heartbreak, it can be easy to lose ourselves in the media. It’s times like these that we most need a reason to smile, to have hope. So, this week, here are a few of our favorite websites that remind us to look for silver linings.
Account managers are crucial to maintaining an efficient and successful marketing firm, but even the best accounts people often go unrecognized because their work isn’t all glitz and glam. This week, we sat down with Pivot's three account managers. See how they keep our clients happy and our team on track.
Big Car Collaborative operates the Tube Factory, a new 12,000-square-foot space for creativity, culture, and community. But when Big Car began renovating the 1908 building, they found some surprises. Here, Big Car talks about the history behind and the making of the Tube Factory—salvaged rafters, reclaimed light fixtures, and hidden windows included.
Each day, more than 80 million photos are uploaded to Instagram. They generate inspiration, conversation, and more than 3.5 billion “likes.” But to users, Instagram is more than an app; it’s a community. So how do brands connect to that community? Answer: InstaMeets.
Instagram. Its co-founders describe it as "a home for visual storytelling." But, really, it's more than just an app. It's a community for those in search of a creative outlet, a way to share snapshots of their experiences, their explorations. Here are 10 Indianapolis-based Instagrammers you should follow.