Category: Research + Strategy
In this state, basketballs pound wooden gym floors like our hearts beating in our chests. We’re sharp shooting, free throwing, slam dunking Hoosiers who live for competition. Which made me think, following the madness of March is remarkably similar to working in marketing.
Last spring, my wife Megan and I finally took the trip to Italy that we had always talked about. In January, we booked a 10-day trip that would take us around to Rome, Florence, Cinque Terre, and Venice. We were leaving in March, so we had plenty of time to figure out exactly what we wanted to do. But because I am who I am, we had already been planning for months.