Category: Research + Strategy
In his New York Times bestseller, Greg McKeown describes a modern epidemic of overcommitment. We’re all spreading ourselves too thin. We say “yes” to every meeting and try to become experts in every specialty of our field. In the same way, many companies try to be everything to everyone, and their brand images get watered down in the process.
Travel does more than foster cross-cultural understanding and fill our Instagram feeds with swoon-worthy shots of foreign cuisine. It also supports entrepreneurs and employees, chefs and concierges, meeting planners and tour guides—the folks who receive tourism dollars and put them back into the local economy, supporting their communities as they go.
Sometimes it feels like advertising clutters every surface—from billboards along your morning commute to logos on household products and posts on your Facebook feed to jingles that get stuck in your head. It’s hard to find quiet environments. But is all this clutter a necessary evil, or is there a better alternative?
The brands within a city play a large role in defining the brand of a city.
Each day, more than 80 million photos are uploaded to Instagram. They generate inspiration, conversation, and more than 3.5 billion “likes.” But to users, Instagram is more than an app; it’s a community. So how do brands connect to that community? Answer: InstaMeets.
In his book "Good to Great," Jim Collins explains that there are two types of companies: good companies—the "foxes"—and great companies—the hedgehogs." Here, we simplify Collins's "Hedgehog Concept" and explain why it gives you a competitive edge.
I don’t know about you, but I have a good feeling about 2016. In some ways, it’s a fresh start—a chance for reinvention. In other ways, it’s an evolution—a chance to nurture what has taken years to build. Okay, so it’s not that different from any other January. Nevertheless, it’s as good a time as any to set some goals. To help you take action and stay on track when you do, we have compiled a list of the best tools for staying focused, efficient, and effective.
Remember Magic 8 Balls? Born in the 1950s, they were still popular in the ‘90s heyday of Hit Clips, slap bracelets, and getting dysentery on the Oregon Trail. (What can I say? My generation has good taste.) But cool as they are, Magic 8 Balls have never offered much useful information. And if you're not doing your focus groups right, the same might be true of them.
The NFL has the most brand loyal customers in major league sports. But where does all of this loyalty come from? Why do we find ourselves consumed in the culture that’s all too addictive? It’s simple, really.
We love knowing everyone’s personality at Pivot: it makes for great ideas, interesting conversation, and a variety of music in the office. A few years ago, we finally found a personality test that doesn’t read like a horoscope, and ever since, every Pivoteer has taken the test.