Category: New Work
After years of steady growth and some remarkable successes for their clients, Words for Good began to feel it was time to take their brand to the next level. What had originally been conceived as a friendly, local brand now felt out-of-place when put in front of their prominent health care and higher education clients.
It's always fun to work with clients like The District Tap who recognize the importance of little details when it comes to creating an immersive and engaging experience for customers.
Tucked into the crook of I-70 and I-465 on the far east side of Indianapolis is a plot of land that, until recently, was just an empty lot, used for little more than illegal dumping. It was the kind of scene you'd expect to see a stray dog run through, followed by a lone plastic bag, adrift on a city breeze. Now, it's home to an 8-acre organic farm that's changing the future of food insecurity in Indianapolis.
Creating a brand for a new business is a multi-dimensional, full sensory experience. Powerful psychological and personal associations with textures, tastes, smells, and sounds all come into play. This is especially true when you''re considering a restaurant, like this new restaurant in Carmel that's opening on Monday.
When you work in community development, you must be able to connect with people at every level: city and state governments, funding partners, other community groups in your area, and perhaps most importantly, the residents and neighborhoods you serve. As an organization, Near East Area Renewal (NEAR) strikes this balance on an impressive level. But as a brand, they found they were missing some important connections.
There's often a misconception that a company's branding starts with a logo or an unique name, but really, it starts with the company.
With so much going on, a busy hub like Keep Indianapolis Beautiful needed the Swiss Army knife of websites: one that''s beautifully multifunctional and easy-to-use. So Pivot got to work to create a website that streamlines their massive information resources and provides volunteers and donors with seamless tools for engagement, efficient communication, and a dynamic design experience.
In the twenty-one years since twin brothers John and Jim McKenzie founded the McKenzie Collection, the company has earned a reputation for custom homes that exhibit a high level of craftsmanship and for service that demonstrates a deep pride in making each client''s homebuilding experience as enjoyable as possible.
This year, we partnered with Exodus to design new creative materials that captured the bold, dynamic vision Exodus has for the future. We centered their new look around the idea of "The Life Ahead," a concept that challenges supporters to realize the grand-scale impact of their contributions, not just on the lives of refugees, but on the future of human rights worldwide.
For this new campaign, our goal is to amplify Bosma’s mission in order to attract more potential donors and employer-partners and to reach the communities of people who are blind or visually impaired. Bosma’s clients are real people overcoming real obstacles every day. And as we got to know them and their stories, we knew we had to share them.