The Blog
Category: New Work
New Work: Visit Bloomington
Bloomington, Indiana. A small city with a global mindset. Home to Indiana University. We helped Visit Bloomington articulate a brand platform to attract new travelers.
Read More Share
New Work: Visit Bloomington
New Work: Dig IN
Since its launch in 2009, Dig IN has been creating a new future for Hoosier food. After the organization’s signature farm-to-fork event—Taste of Indiana—moved to a new location, Dig IN started thinking about how it could add some zest to its messaging. Here’s how Pivot helped spice up Dig IN’s brand presence.
Read More Share
New Work: Dig IN
New Work: Christ Church Cathedral
Christ Church Cathedral is a reverent, yet progressive, community located on Monument Circle. Since its founding in 1837, Christ Church has welcomed all. But the “Little Church on the Circle” had difficulty communicating who they were to the community at large. Their branding didn’t elevate their openness and generosity. It was time for a change.
Read More Share
New Work: Christ Church Cathedral
New Work: Axis Architecture
Since 1995, Drew White and Kevin Cooper have led Axis Architecture + Interiors, a team of talented architects, designers, and planners. The firm has earned a reputation for being creative, caring, and progressive. But Axis's old website didn't show off its modern aesthetic. It was time for a new design.
Read More Share
New Work: Axis Architecture
That Time the ADDYs
Mulched Themselves
We’re excited (and more than a little honored) to report that last week Pivot Marketing picked up a Gold Award and Best in Show at the American Advertising Awards. For what, you might ask? Mulch, that’s what. More specifically, TV spots designed to sell mulch. And that got us thinking, how exactly does a series of ads about something as exciting as mulch make it to the top of the heap? And who even makes commercials about mulch in the first place?
Read More Share
That Time the ADDYs </br> Mulched Themselves
New Work: BB&C
For more than 60 years, Lafayette-based law firm Bennett Boehning & Clary has provided counsel to individuals, families, and businesses. Their diverse client base numbers in the thousands, and they have earned a reputation for being responsive, compassionate, and collaborative. They’ve always been a stand-out firm. But they needed a stand-out look.
Read More Share
New Work: BB&C
New Work: Bosma Enterprises
If you’ve always been sighted, the idea of sudden blindness probably sounds like the end of a normal life. But when gunshot wounds took Ray Montgomery’s sight, he refused to let blindness limit him. Our Emmy-winning spots for Bosma Enterprises tell his story and more.
Read More Share
New Work: Bosma Enterprises
New Work: Foster Results
Foster Results is passionate about delivering customized financial solutions so their clients can focus on what they do best - be it designing office interiors, caring for injured animals, or implementing the latest in manufacturing technologies.
Read More Share
New Work: Foster Results
New Work: The GreenCycle Mulchman
If this week’s April showers didn't tip you off, spring has finally arrived. And with spring comes yardwork season. And with yardwork season comes mulch. Piles and piles of mulch. For the past few years, we’ve worked with GreenCycle to make their name synonymous to those piles of mulch being spread around central Indiana.
Read More Share
New Work: The GreenCycle Mulchman
New Work: Indy Parks Foundation & The IPL Mayor’s Lunch for Parks
For five years now, Pivot has had the pleasure of working with the Indianapolis Parks Foundation to create the look and feel of their signature event, the IPL Mayor's Lunch for Parks. The event raises support for the need to create and preserve more greenspace in our city, and every year, we've seen it grow.
Read More Share
New Work: Indy Parks Foundation & The IPL Mayor’s Lunch for Parks