The Blog
Category: Branding
Romancing the Homepage Copy
Let's say you're at a party. It's a little awkward, because you don't know anyone, but you're wearing your new hero image, and you're really rocking that long, scrolling look. Those icons are great too. Someone's checking you out—because, of course—and clearly, that person wants you to make a move. But be careful: What you say next may define your whole relationship.
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Romancing the Homepage Copy
Pixels and Powder
Sixty million photos. That's how many images are uploaded to Instagram per day. When you add other social media sites like Facebook and Snapchat, the daily number is closer to one billion. It's a great, big, digital world out there, and it's run by pictures. So what does that mean for your business?
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Pixels and Powder
Much Ado About a Slogan
Much has been made about Indiana’s new tourism slogan: “Honest-to-Goodness Indiana.” Twitter had a hashtag heyday, as you can imagine. Indy Star ran an op-ed against it. Even USA Today picked it up. But maybe we should be more concerned about how we've been treating ourselves as Hoosiers than about whether the tagline is clever or exciting enough.
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Much Ado About a Slogan
Pivot’s Most Loved Posts of 2013
As has become a Pivot tradition, we've dug up the top 10 posts of 2013. We hope this year has treated you and yours as well as it's treated us Pivoteers. To all of you, thanks for reading, and have a happy New Year. Here's to 2014!
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Pivot’s Most Loved Posts of 2013
7 Ways to Write Your Twitter Bio
In case you haven't heard, the Twitter bio is now something of a postmodern literary art. Haiku-like in form and proclamatory in function, those scant 160 characters broadcast our best and briefest selves like millions of tiny billboards along the internet highway. And as with any art, there are some basic tips for perfecting it.
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7 Ways to Write Your Twitter Bio
Why We “Fall” for Seasonal Campaigns
Fall is well on its way, and many smart brands are using the changing of the seasons as a powerful way to market their products. Think tall boots, chunky scarves, and pumpkin spice lattes, for example. So what subconscious forces draw consumers to seasonal marketing, and who does it best?
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Why We “Fall” for Seasonal Campaigns
Writing Your Brand’s Modern Manifesto
These days, brands do more than just represent a product or service. They also personify a set of beliefs and lifestyles, a list of rules and goals. Increasingly, consumers are interested in the values represented by their hard-earned purchases. And companies are responding with manifestos.
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Writing Your Brand’s Modern Manifesto
Yumblr’d: Yahoo’s Big Tumblr Buyout
Yahoo announced Monday that it has purchased the popular blogging site Tumblr for $1.1 billion. Yahoo CEO Marissa Mayer says there's nothing to worry about, but we're a little conflicted about it here at the Pivot office…
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Yumblr’d: Yahoo’s Big Tumblr Buyout
Renovating your website? 10 Questions to Ask
Renovating your site isn’t just about changing the look and feel. So put the metaphorical hammer down and ask yourself a few (okay, more than a few) questions first.
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Renovating your website? 10 Questions to Ask
Maker’s Misses the Mark
Pivot bourbon enthusiast, Christopher Newgent, takes a look at the recent Maker's Mark shake-up, and how good PR sense might not always mean good business sense.
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Maker’s Misses the Mark