As a marketing agency, we talk a lot about branding companies and people. But we thought we would take it to a larger scale this time and ask: how do you brand an entire city?
Change can be scary—especially when it involves the new direction of your company. We sat down with one of our art directors, Josh Taylor, to discuss what to do when the public is simply not satisfied with your new brand.
Last year, my wife and I moved into a fixer-upper. Since then, I’ve found that I inherited my father’s frustrated huff. My wife once said that it sounds like a bear telling someone to take a few steps back. If a house project really starts to stray from the blueprints, I emit this teeth-clenched growl from somewhere deep in my throat. Apparently, these noises are unnerving to those nearby, whether my wife, our cats, or stray packs of hyenas.
There comes a time in the life of every brand when you need to have The Talk. You know, the one about how you’re changing and it’s okay and it happens to everyone. For brands that have been around a long time, this is a talk that takes place more than once. But how do you know when to bring it up?
If you've been following the marketing conversation on Twitter lately, you've probably seen a short video interview with artist and designer Stefan Sagmeister. In it, he makes a bold declaration that brutally squashes a popular modern marketers-as-storytellers trope.
I have a love-hate relationship with taglines. As a copywriter, that might be a blasphemous thing for me to say. For decades, taglines have been one of the profession's most revered forms, the true test of ability that separates the copy aces from the amateurs. But recently, I've been questioning their relevance.
Meet Kate Wickwire. She's Pivot's new copywriter/researcher. Instead of searching the job boards and sifting through resumes, we found her on Twitter. Through successful personal branding, Kate created an online presence that really caught our eye.
Meet Melissa Martin. She's Pivot's most senior Art Director, and she also happens to be the newest president of AIGA Indianapolis. She enjoys beer, yoga, and Fleetwood Mac, and today, she took some time out of her busy schedule to tell us why the future of our fair city could rest in the hands of local designers.
For some people, a flashing cursor on a blank page is like a castle wall surrounded by a legion of dragons who’ve all formed a supper club with an acute taste for all things human flesh: there’s just no getting past it. And so they come up with all kinds of reasons for not having to face the blinking beast.