The Blog
Category: Branding
Branding a City:
Where Do You Begin?
As a marketing agency, we talk a lot about branding companies and people. But we thought we would take it to a larger scale this time and ask: how do you brand an entire city?
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Branding a City: <br>Where Do You Begin?
What to Do When No One Likes Your New Brand
Change can be scary—especially when it involves the new direction of your company. We sat down with one of our art directors, Josh Taylor, to discuss what to do when the public is simply not satisfied with your new brand.
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What to Do When No One Likes Your New Brand
Building a Social Media Toolbox
Last year, my wife and I moved into a fixer-upper. Since then, I’ve found that I inherited my father’s frustrated huff. My wife once said that it sounds like a bear telling someone to take a few steps back. If a house project really starts to stray from the blueprints, I emit this teeth-clenched growl from somewhere deep in my throat. Apparently, these noises are unnerving to those nearby, whether my wife, our cats, or stray packs of hyenas.
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Building a Social Media Toolbox
5 Signs You Might Need to Rebrand
There comes a time in the life of every brand when you need to have The Talk. You know, the one about how you’re changing and it’s okay and it happens to everyone. For brands that have been around a long time, this is a talk that takes place more than once. But how do you know when to bring it up?
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5 Signs You Might Need to Rebrand
Is Everyone a Storyteller?
If you've been following the marketing conversation on Twitter lately, you've probably seen a short video interview with artist and designer Stefan Sagmeister. In it, he makes a bold declaration that brutally squashes a popular modern marketers-as-storytellers trope.
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Is Everyone a Storyteller?
Got Taglines?
I have a love-hate relationship with taglines. As a copywriter, that might be a blasphemous thing for me to say. For decades, taglines have been one of the profession's most revered forms, the true test of ability that separates the copy aces from the amateurs. But recently, I've been questioning their relevance.
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Got Taglines?
Brand Yourself: How (and why) to Cultivate an Online Identity
Meet Kate Wickwire. She's Pivot's new copywriter/researcher. Instead of searching the job boards and sifting through resumes, we found her on Twitter. Through successful personal branding, Kate created an online presence that really caught our eye.
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Brand Yourself: How (and why) to Cultivate an Online Identity
Q&A with AIGA Indy’s Newest President
Meet Melissa Martin. She's Pivot's most senior Art Director, and she also happens to be the newest president of AIGA Indianapolis. She enjoys beer, yoga, and Fleetwood Mac, and today, she took some time out of her busy schedule to tell us why the future of our fair city could rest in the hands of local designers.
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Q&A with AIGA Indy’s Newest President
5 Excuses for Not Blogging
For some people, a flashing cursor on a blank page is like a castle wall surrounded by a legion of dragons who’ve all formed a supper club with an acute taste for all things human flesh: there’s just no getting past it. And so they come up with all kinds of reasons for not having to face the blinking beast.
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5 Excuses for Not Blogging
What You Need to Know About the New Twitter
Buckle your social media seat belts, everyone: Twitter is rolling out a new design. When the changes become ubiquitous, current users will have a few decisions to make in order to keep their profiles from looking too out-of-date.
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What You Need to Know About the New Twitter