The Blog
Category: Branding
#IndyWelcomesAll
We aren’t entirely sure where this week went. Like everyone in Indy, we were tossed headfirst into the RFRA whirlwind that threatened to devastate the good reputation of Indiana and our beloved capital city. But we found ourselves in good company, working alongside a coalition of talented, impassioned businesses and organizations to show our country who Indy really is—a city of gracious, kind, and welcoming people.
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#IndyWelcomesAll
Rebranding Done Right
This past Tuesday, OpenTable launched a long awaited and much deserved rebrand. They unveiled a better logo, a better tagline, and most importantly a better mission.
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Rebranding Done Right
Almost a Journalist
Journalism has had a tough few years, what with everyone claiming the imminent death of the written word, and those people, like me, who chose to study it have had an equally difficult time. But, through all the grumbles, set backs and face lifts to the field, we both prevailed. In fact, thanks to journalism, I'm now a copywriter.
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Almost a Journalist
Derek Hulsey and the Hard Work of Good Ideas
Meet Derek, our newest Pivoteer and designer. Here, Derek shares some of his personal insights into the creative process and gives us tips on where to look for inspiration.
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Derek Hulsey and the Hard Work of Good Ideas
The Worst, Most Magical Holiday Commercials of 2014
Not everyone agrees with the use of magic and wonder in advertising today, especially around the holidays. Here to comment on what they believe are the most offensive and appalling holiday commericals of 2014 are our resident holiday spirit experts, Mr. Scrooge and Mr. Grinch.
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The Worst, Most Magical Holiday Commercials of 2014
Copywriting: A Designer’s Perspective
Will copywriters soon become extinct? In a few years, will agencies just consist of designers who can do everything by themselves? Some agencies are already doing away with the separation between designers and copywriters. So is this the new face of marketing?
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Copywriting: A Designer’s Perspective
What Brands Can Learn From Magazines
We have quite a few secret lives here at Pivot. In mine, I'm the editor of a family lifestyle magazine based in Sydney. We published our first issue this year, and I've been thinking a lot about how magazines function as brands, and how brands could thrive if they acted a little more like magazines.
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What Brands Can Learn From Magazines
The District Tap Brings Downtown Uptown
It's always fun to work with clients like The District Tap who recognize the importance of little details when it comes to creating an immersive and engaging experience for customers.
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The District Tap Brings Downtown Uptown
Know Who You Are + Who You’re Talking To
It was 2004. I was the quintessential “Damn the Man” kind of college kid who played guitar in a punk band and spent his weekends getting run off parking lots by cops, skateboard in hand, laughing at the sky. So you can only imagine the thrill and excitement I felt when I first discovered Banksy, late to the game and not through his street art.
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Know Who You Are + Who You’re Talking To
Pivot Playlist No. 5: Songs Rebranded
You can rebrand just about anything these days. And this week, we’re showing you some great examples of how songs can be rebranded and turned into products that are twice as good as the original. Just like twice-baked mac-n-cheese some things are just done better a second time around.
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Pivot Playlist No. 5: Songs Rebranded