The Blog
Category: Branding
That Time the ADDYs
Mulched Themselves
We’re excited (and more than a little honored) to report that last week Pivot Marketing picked up a Gold Award and Best in Show at the American Advertising Awards. For what, you might ask? Mulch, that’s what. More specifically, TV spots designed to sell mulch. And that got us thinking, how exactly does a series of ads about something as exciting as mulch make it to the top of the heap? And who even makes commercials about mulch in the first place?
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That Time the ADDYs </br> Mulched Themselves
New Work: BB&C
For more than 60 years, Lafayette-based law firm Bennett Boehning & Clary has provided counsel to individuals, families, and businesses. Their diverse client base numbers in the thousands, and they have earned a reputation for being responsive, compassionate, and collaborative. They’ve always been a stand-out firm. But they needed a stand-out look.
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New Work: BB&C
Good Things in Bad Packages
The holiday season is upon us once again. For one day, the family stands around an evergreen, singing carols over hot cocoa instead of arguing. The tree glows softly. The fireplace crackles. All is calm. All is bright. All except … that present you wrapped for Aunt Julia.
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Good Things in Bad Packages
4 Things a Logo Doesn’t Have to Be
Oh, logos. We love ‘em, and we hate ‘em. Some are droolworthy. Others, mind-bogglingly bad. Logos influence customers’ perception of your brand and its offerings. And when brands unveil logo updates, everybody chimes in with armchair commentary. So it makes sense that choosing a logo is difficult and scary. But it doesn’t have to be a nail-biting, hair-raising, ulcer-inducing process.
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4 Things a Logo Doesn’t Have to Be
Don’t Be the Next Peeple
The Internet exploded yesterday over Peeple, an app The Washington Post described as “Yelp for people.” This isn’t the first time a brand has provoked the fury of the Internet, so do yourself a favor and follow these common sense guidelines to avoid becoming the Internet's next brand non grata.
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Don’t Be the Next Peeple
Off the Beaten Path
Fountain Square. It’s vibrant and funky. It’s full of character and characters, and if you walk through the alley that connects Woodland and Shelby, you find that “the Square” is, in fact, gritty in all the right places. It is here, in the unassuming corridors, where you find color.
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Off the Beaten Path
Brand Facelifts
Google and Verizon made headlines last week when they unveiled major brand facelifts, and several other tech and media giants have also updated their looks this year. We asked our team to chime in on the recent changes.
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Brand Facelifts
Isn’t It Ironic? Moleskine Thrives in Our Digital World.
Technology is our world. Smartphones. FitBits. Selfies and LOLs. We inhale digital sights and sounds at a rapid rate and exhale a growing dependence on technology that borders on obsession. But in this increasingly technological world, Moleskine has created a niche with its simple black notebook. Coincidence? Not at all.
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Isn’t It Ironic? Moleskine Thrives in Our Digital World.
Why design in IndyCar is lacking
IndyCar is in a place right now where everything they do is good—but not good enough. You can see it in the fans, the decision makers, and you can even see it in the designers of the sport.
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Why design in IndyCar is lacking
A Pressing Matter
I’m sitting in the chalkboard-colored office of Bayonet Media with Andrew Quinn, Co-Founder and Story Director, joined by Producer, Kevin Grazioli. We’re knee-deep in an intense discussion about typefaces, fonts, the difference between the two, and how today’s designers are influenced by yesterday’s press-monkeys. “You couldn’t really have graphic design today without the letterpress,” Andrew says.
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A Pressing Matter