Meet Kate Wickwire. She's Pivot's new copywriter/researcher. Instead of searching the job boards and sifting through resumes, we found her on Twitter. Through successful personal branding, Kate created an online presence that really caught our eye.
Meet Melissa Martin. She's Pivot's most senior Art Director, and she also happens to be the newest president of AIGA Indianapolis. She enjoys beer, yoga, and Fleetwood Mac, and today, she took some time out of her busy schedule to tell us why the future of our fair city could rest in the hands of local designers.
Sixty million photos. That's how many images are uploaded to Instagram per day. When you add other social media sites like Facebook and Snapchat, the daily number is closer to one billion. It's a great, big, digital world out there, and it's run by pictures. So what does that mean for your business?
Much has been made about Indiana’s new tourism slogan: “Honest-to-Goodness Indiana.” Twitter had a hashtag heyday, as you can imagine. Indy Star ran an op-ed against it. Even USA Today picked it up. But maybe we should be more concerned about how we've been treating ourselves as Hoosiers than about whether the tagline is clever or exciting enough.
Fall is well on its way, and many smart brands are using the changing of the seasons as a powerful way to market their products. Think tall boots, chunky scarves, and pumpkin spice lattes, for example. So what subconscious forces draw consumers to seasonal marketing, and who does it best?
These days, brands do more than just represent a product or service. They also personify a set of beliefs and lifestyles, a list of rules and goals. Increasingly, consumers are interested in the values represented by their hard-earned purchases. And companies are responding with manifestos.
Yahoo announced Monday that it has purchased the popular blogging site Tumblr for $1.1 billion. Yahoo CEO Marissa Mayer says there's nothing to worry about, but we're a little conflicted about it here at the Pivot office…
Renovating your site isn’t just about changing the look and feel. So put the metaphorical hammer down and ask yourself a few (okay, more than a few) questions first.
Pivot bourbon enthusiast, Christopher Newgent, takes a look at the recent Maker's Mark shake-up, and how good PR sense might not always mean good business sense.