IndyCar is in a place right now where everything they do is good—but not good enough. You can see it in the fans, the decision makers, and you can even see it in the designers of the sport.
I’m sitting in the chalkboard-colored office of Bayonet Media with Andrew Quinn, Co-Founder and Story Director, joined by Producer, Kevin Grazioli. We’re knee-deep in an intense discussion about typefaces, fonts, the difference between the two, and how today’s designers are influenced by yesterday’s press-monkeys. “You couldn’t really have graphic design today without the letterpress,” Andrew says.
We aren’t entirely sure where this week went. Like everyone in Indy, we were tossed headfirst into the RFRA whirlwind that threatened to devastate the good reputation of Indiana and our beloved capital city. But we found ourselves in good company, working alongside a coalition of talented, impassioned businesses and organizations to show our country who Indy really is—a city of gracious, kind, and welcoming people.
This past Tuesday, OpenTable launched a long awaited and much deserved rebrand. They unveiled a better logo, a better tagline, and most importantly a better mission.
Meet Derek, our newest Pivoteer and designer. Here, Derek shares some of his personal insights into the creative process and gives us tips on where to look for inspiration.
It's always fun to work with clients like The District Tap who recognize the importance of little details when it comes to creating an immersive and engaging experience for customers.
Change can be scary—especially when it involves the new direction of your company. We sat down with one of our art directors, Josh Taylor, to discuss what to do when the public is simply not satisfied with your new brand.
There comes a time in the life of every brand when you need to have The Talk. You know, the one about how you’re changing and it’s okay and it happens to everyone. For brands that have been around a long time, this is a talk that takes place more than once. But how do you know when to bring it up?
If you've been following the marketing conversation on Twitter lately, you've probably seen a short video interview with artist and designer Stefan Sagmeister. In it, he makes a bold declaration that brutally squashes a popular modern marketers-as-storytellers trope.
I have a love-hate relationship with taglines. As a copywriter, that might be a blasphemous thing for me to say. For decades, taglines have been one of the profession's most revered forms, the true test of ability that separates the copy aces from the amateurs. But recently, I've been questioning their relevance.