The Blog
Category: Content
Is Everyone a Storyteller?
If you've been following the marketing conversation on Twitter lately, you've probably seen a short video interview with artist and designer Stefan Sagmeister. In it, he makes a bold declaration that brutally squashes a popular modern marketers-as-storytellers trope.
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Is Everyone a Storyteller?
Got Taglines?
I have a love-hate relationship with taglines. As a copywriter, that might be a blasphemous thing for me to say. For decades, taglines have been one of the profession's most revered forms, the true test of ability that separates the copy aces from the amateurs. But recently, I've been questioning their relevance.
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Got Taglines?
5 Excuses for Not Blogging
For some people, a flashing cursor on a blank page is like a castle wall surrounded by a legion of dragons who’ve all formed a supper club with an acute taste for all things human flesh: there’s just no getting past it. And so they come up with all kinds of reasons for not having to face the blinking beast.
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5 Excuses for Not Blogging
What You Need to Know About the New Twitter
Buckle your social media seat belts, everyone: Twitter is rolling out a new design. When the changes become ubiquitous, current users will have a few decisions to make in order to keep their profiles from looking too out-of-date.
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What You Need to Know About the New Twitter
Romancing the Homepage Copy
Let's say you're at a party. It's a little awkward, because you don't know anyone, but you're wearing your new hero image, and you're really rocking that long, scrolling look. Those icons are great too. Someone's checking you out—because, of course—and clearly, that person wants you to make a move. But be careful: What you say next may define your whole relationship.
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Romancing the Homepage Copy
Pivot’s Most Loved Posts of 2013
As has become a Pivot tradition, we've dug up the top 10 posts of 2013. We hope this year has treated you and yours as well as it's treated us Pivoteers. To all of you, thanks for reading, and have a happy New Year. Here's to 2014!
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Pivot’s Most Loved Posts of 2013
7 Ways to Write Your Twitter Bio
In case you haven't heard, the Twitter bio is now something of a postmodern literary art. Haiku-like in form and proclamatory in function, those scant 160 characters broadcast our best and briefest selves like millions of tiny billboards along the internet highway. And as with any art, there are some basic tips for perfecting it.
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7 Ways to Write Your Twitter Bio
My Top 5 Writing Resolutions for 2013
Keeping in step with the season of bettering oneself, Christopher sat down and thought of a few ways he could be a better copywriter this year.
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My Top 5 Writing Resolutions for 2013
Top 10 Pivot Posts of 2012
Which posts did our readers read most? Here they are, the Top 10 of 2012. We resolve to write more like these next year.
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Top 10 Pivot Posts of 2012
Instagramming Without Instagram
In an effort to Fakestagram my travel photos, I found a few web-based alternatives that still allow that Instagram-ish feel, without being tied to a phone. And they're all free.
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Instagramming Without Instagram