If you've been following the marketing conversation on Twitter lately, you've probably seen a short video interview with artist and designer Stefan Sagmeister. In it, he makes a bold declaration that brutally squashes a popular modern marketers-as-storytellers trope.
I have a love-hate relationship with taglines. As a copywriter, that might be a blasphemous thing for me to say. For decades, taglines have been one of the profession's most revered forms, the true test of ability that separates the copy aces from the amateurs. But recently, I've been questioning their relevance.
For some people, a flashing cursor on a blank page is like a castle wall surrounded by a legion of dragons who’ve all formed a supper club with an acute taste for all things human flesh: there’s just no getting past it. And so they come up with all kinds of reasons for not having to face the blinking beast.
Buckle your social media seat belts, everyone: Twitter is rolling out a new design. When the changes become ubiquitous, current users will have a few decisions to make in order to keep their profiles from looking too out-of-date.
Let's say you're at a party. It's a little awkward, because you don't know anyone, but you're wearing your new hero image, and you're really rocking that long, scrolling look. Those icons are great too. Someone's checking you out—because, of course—and clearly, that person wants you to make a move. But be careful: What you say next may define your whole relationship.
As has become a Pivot tradition, we've dug up the top 10 posts of 2013. We hope this year has treated you and yours as well as it's treated us Pivoteers. To all of you, thanks for reading, and have a happy New Year. Here's to 2014!
In case you haven't heard, the Twitter bio is now something of a postmodern literary art. Haiku-like in form and proclamatory in function, those scant 160 characters broadcast our best and briefest selves like millions of tiny billboards along the internet highway. And as with any art, there are some basic tips for perfecting it.
Keeping in step with the season of bettering oneself, Christopher sat down and thought of a few ways he could be a better copywriter this year.
Which posts did our readers read most? Here they are, the Top 10 of 2012. We resolve to write more like these next year.