Sometimes it feels like advertising clutters every surface—from billboards along your morning commute to logos on household products and posts on your Facebook feed to jingles that get stuck in your head. It’s hard to find quiet environments. But is all this clutter a necessary evil, or is there a better alternative?
Pop quiz: Why does your company exist? Unless you work for the U.S. Mint, we’re betting you didn’t answer “to make money.” Yes, companies generate profit for investors and provide livelihoods for employees, but saying your company exists to make money is like saying you exist to breathe, sleep, and eat. Those are necessary functions for survival—not your core purpose.
When was the last time an article gripped you? Pulled you in from the first sentence and kept your attention ‘til the last? It’s not every day an in-depth article rises above the fray of clickbait to capture my undivided attention, but when it does, it feels like a little miracle. I wanted to know when it last happened to the Pivot team (and selfishly, I wanted more reading material), so I asked them: What was the last article you read start-to-finish? Here’s what they said:
We’re excited (and more than a little honored) to report that last week Pivot Marketing picked up a Gold Award and Best in Show at the American Advertising Awards. For what, you might ask? Mulch, that’s what. More specifically, TV spots designed to sell mulch. And that got us thinking, how exactly does a series of ads about something as exciting as mulch make it to the top of the heap? And who even makes commercials about mulch in the first place?
Technology is our world. Smartphones. FitBits. Selfies and LOLs. We inhale digital sights and sounds at a rapid rate and exhale a growing dependence on technology that borders on obsession. But in this increasingly technological world, Moleskine has created a niche with its simple black notebook. Coincidence? Not at all.
This past Tuesday, OpenTable launched a long awaited and much deserved rebrand. They unveiled a better logo, a better tagline, and most importantly a better mission.
Journalism has had a tough few years, what with everyone claiming the imminent death of the written word, and those people, like me, who chose to study it have had an equally difficult time. But, through all the grumbles, set backs and face lifts to the field, we both prevailed. In fact, thanks to journalism, I'm now a copywriter.
We have quite a few secret lives here at Pivot. In mine, I'm the editor of a family lifestyle magazine based in Sydney. We published our first issue this year, and I've been thinking a lot about how magazines function as brands, and how brands could thrive if they acted a little more like magazines.
It was 2004. I was the quintessential “Damn the Man” kind of college kid who played guitar in a punk band and spent his weekends getting run off parking lots by cops, skateboard in hand, laughing at the sky. So you can only imagine the thrill and excitement I felt when I first discovered Banksy, late to the game and not through his street art.
Last year, my wife and I moved into a fixer-upper. Since then, I’ve found that I inherited my father’s frustrated huff. My wife once said that it sounds like a bear telling someone to take a few steps back. If a house project really starts to stray from the blueprints, I emit this teeth-clenched growl from somewhere deep in my throat. Apparently, these noises are unnerving to those nearby, whether my wife, our cats, or stray packs of hyenas.