Bloomington, Indiana. A small city with a global mindset. Home to Indiana University. We helped Visit Bloomington articulate a brand platform to attract new travelers.
In his New York Times bestseller, Greg McKeown describes a modern epidemic of overcommitment. We’re all spreading ourselves too thin. We say “yes” to every meeting and try to become experts in every specialty of our field. In the same way, many companies try to be everything to everyone, and their brand images get watered down in the process.
Marketing is changing dramatically as more Millennials become parents. Pivot Marketing Partner and mom, Keri Kirschner, shares a few of her favorite examples of marketers effectively reaching moms and dads through candid, purpose-driven advertisements that use humor and authenticity to create brand loyalty.
Scott Stulen, the Indianapolis Museum of Art’s (soon-to-be-former) curator of audience experiences and performances is embarking on a new professional adventure in Tulsa, Oklahoma. We recently spoke with Scott to learn more about his legacy in Indianapolis and the more than 200 programs he helped execute during his two years at the IMA.
Shaping a museum brand is a tricky task. The institutions serve as guardians of cultural and artistic history while simultaneously pioneering new experiments in thought and expression. How do you capture the contrast—honoring tradition without stifling change?
Sometimes it feels like advertising clutters every surface—from billboards along your morning commute to logos on household products and posts on your Facebook feed to jingles that get stuck in your head. It’s hard to find quiet environments. But is all this clutter a necessary evil, or is there a better alternative?
Pop quiz: Why does your company exist? Unless you work for the U.S. Mint, we’re betting you didn’t answer “to make money.” Yes, companies generate profit for investors and provide livelihoods for employees, but saying your company exists to make money is like saying you exist to breathe, sleep, and eat. Those are necessary functions for survival—not your core purpose.
When was the last time an article gripped you? Pulled you in from the first sentence and kept your attention ‘til the last? It’s not every day an in-depth article rises above the fray of clickbait to capture my undivided attention, but when it does, it feels like a little miracle. I wanted to know when it last happened to the Pivot team (and selfishly, I wanted more reading material), so I asked them: What was the last article you read start-to-finish? Here’s what they said:
The brands within a city play a large role in defining the brand of a city.
Each day, more than 80 million photos are uploaded to Instagram. They generate inspiration, conversation, and more than 3.5 billion “likes.” But to users, Instagram is more than an app; it’s a community. So how do brands connect to that community? Answer: InstaMeets.