The Blog
The Blog
Creativity, Community, and Other Comments
The Indy Beer Playlist
We haven't yet found a way to fuse music and beer into one ultimate amalgamation of cold, refreshing, and danceable enjoyment (we'll keep trying), but if our favorite local beers were songs, this is what they'd sound like.
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The Indy Beer Playlist
Got Taglines?
I have a love-hate relationship with taglines. As a copywriter, that might be a blasphemous thing for me to say. For decades, taglines have been one of the profession's most revered forms, the true test of ability that separates the copy aces from the amateurs. But recently, I've been questioning their relevance.
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Got Taglines?
Our 6 Favorite Ways to Stay Cool in Indy
Indianapolis hit its first 90-degree day of the year this week [insert wild cheer!] To celebrate, we're dreaming up all our favorite ways to stay cool in Indy, and we're not just talking about the temperature. Here to share advice on how to be cool, stay cool, and otherwise chill, are a few of our in-house experts.
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Our 6 Favorite Ways to Stay Cool in Indy
Q&A with AIGA Indy’s Newest President
Meet Melissa Martin. She's Pivot's most senior Art Director, and she also happens to be the newest president of AIGA Indianapolis. She enjoys beer, yoga, and Fleetwood Mac, and today, she took some time out of her busy schedule to tell us why the future of our fair city could rest in the hands of local designers.
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Q&A with AIGA Indy’s Newest President
What the Most Unforgettable Fundraisers Do
If you've seen the Pivot team around town lately looking more dapper than usual, you probably saw us on the way to a fundraiser. Recently, we've had the privilege of cheering on our clients at a few of their events, and boy, do they know how to put on a great fundraiser.
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What the Most Unforgettable Fundraisers Do
New Work: Coalition
Creating a brand for a new business is a multi-dimensional, full sensory experience. Powerful psychological and personal associations with textures, tastes, smells, and sounds all come into play. This is especially true when you''re considering a restaurant, like this new restaurant in Carmel that's opening on Monday.
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New Work: Coalition
5 Excuses for Not Blogging
For some people, a flashing cursor on a blank page is like a castle wall surrounded by a legion of dragons who’ve all formed a supper club with an acute taste for all things human flesh: there’s just no getting past it. And so they come up with all kinds of reasons for not having to face the blinking beast.
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5 Excuses for Not Blogging
What You Need to Know About the New Twitter
Buckle your social media seat belts, everyone: Twitter is rolling out a new design. When the changes become ubiquitous, current users will have a few decisions to make in order to keep their profiles from looking too out-of-date.
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What You Need to Know About the New Twitter
Romancing the Homepage Copy
Let's say you're at a party. It's a little awkward, because you don't know anyone, but you're wearing your new hero image, and you're really rocking that long, scrolling look. Those icons are great too. Someone's checking you out—because, of course—and clearly, that person wants you to make a move. But be careful: What you say next may define your whole relationship.
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Romancing the Homepage Copy
New Work: Centerfirst
There's often a misconception that a company's branding starts with a logo or an unique name, but really, it starts with the company.
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New Work: Centerfirst