Creativity, Community, and Other Comments
From fashion to iPhone photography, there's something for everyone looking to warm themselves by Indy's creative fires.
I recently heard someone describe Twitter as the modern-day equivalent of the office water cooler: it's where people go to share news, ideas, frustrations and to just take a break. And what better way to take a break and get inspired than in the company of some of Indy's most creative minds?
Not everyone agrees with the use of magic and wonder in advertising today, especially around the holidays. Here to comment on what they believe are the most offensive and appalling holiday commericals of 2014 are our resident holiday spirit experts, Mr. Scrooge and Mr. Grinch.
With only hours until the official holiday shopping season is upon us, we thought we'd save you the trouble of having to guess what you should get us this year.
We have quite a few secret lives here at Pivot. In mine, I'm the editor of a family lifestyle magazine based in Sydney. We published our first issue this year, and I've been thinking a lot about how magazines function as brands, and how brands could thrive if they acted a little more like magazines.
Sitting on my porch last night with a cider and an unusually mild breeze, I decided this is going to be a great month. And maybe it's too soon to say for sure, but I think it's going to be an exciting time for all of us at Pivot, especially if recent news from our clients is any indication.
Tucked into the crook of I-70 and I-465 on the far east side of Indianapolis is a plot of land that, until recently, was just an empty lot, used for little more than illegal dumping. It was the kind of scene you'd expect to see a stray dog run through, followed by a lone plastic bag, adrift on a city breeze. Now, it's home to an 8-acre organic farm that's changing the future of food insecurity in Indianapolis.
What does the wild success of the Ice Bucket Challenge mean for non-profits and their marketing partners, many of whom are now in the process of gearing up for their end-of-year fundraising appeals? Will we shift planning resources and outreach efforts towards more fun, feel-good, fundraising non sequiturs? And more importantly, should we?
There comes a time in the life of every brand when you need to have The Talk. You know, the one about how you’re changing and it’s okay and it happens to everyone. For brands that have been around a long time, this is a talk that takes place more than once. But how do you know when to bring it up?
If you've been following the marketing conversation on Twitter lately, you've probably seen a short video interview with artist and designer Stefan Sagmeister. In it, he makes a bold declaration that brutally squashes a popular modern marketers-as-storytellers trope.