Creativity, Community, and Other Comments
Our creative director, Ryan Abegglen, recently sat down with Mitch Ackerman, mad scientist and brewmaster at the soon-to-open Four Day Ray Brewing. Mitch has been brewing craft beer since he was in college, and Ryan wanted to hear more about his work. Because from brewing to branding, every creative discipline shares some common threads.
Shaping a museum brand is a tricky task. The institutions serve as guardians of cultural and artistic history while simultaneously pioneering new experiments in thought and expression. How do you capture the contrast—honoring tradition without stifling change?
We’re excited (and more than a little honored) to report that last week Pivot Marketing picked up a Gold Award and Best in Show at the American Advertising Awards. For what, you might ask? Mulch, that’s what. More specifically, TV spots designed to sell mulch. And that got us thinking, how exactly does a series of ads about something as exciting as mulch make it to the top of the heap? And who even makes commercials about mulch in the first place?
Oh, logos. We love ‘em, and we hate ‘em. Some are droolworthy. Others, mind-bogglingly bad. Logos influence customers’ perception of your brand and its offerings. And when brands unveil logo updates, everybody chimes in with armchair commentary. So it makes sense that choosing a logo is difficult and scary. But it doesn’t have to be a nail-biting, hair-raising, ulcer-inducing process.
Google and Verizon made headlines last week when they unveiled major brand facelifts, and several other tech and media giants have also updated their looks this year. We asked our team to chime in on the recent changes.
In its ninth year, the Rockers Reunion Vintage Motorcycle Show pulled up roots from their historic location at the Melody Inn in midtown and descended on their new spiritual home—Fountain Square.
I’m sitting in the chalkboard-colored office of Bayonet Media with Andrew Quinn, Co-Founder and Story Director, joined by Producer, Kevin Grazioli. We’re knee-deep in an intense discussion about typefaces, fonts, the difference between the two, and how today’s designers are influenced by yesterday’s press-monkeys. “You couldn’t really have graphic design today without the letterpress,” Andrew says.
It's always fun to work with clients like The District Tap who recognize the importance of little details when it comes to creating an immersive and engaging experience for customers.
Here's how it's going to be: every so often we'll pick a theme and ask each Pivoteer (which is like a Mouseketeer, only…you know…Pivot) to pick three songs based on that theme. Bad selections will be immediately rejected, the offending Pivoteer will be openly ridiculed, then politely asked to pick a replacement song.