The Blog
The Blog
Creativity, Community, and Other Comments
The Virtue of the Mutt
Our creative director, Ryan Abegglen, recently sat down with Mitch Ackerman, mad scientist and brewmaster at the soon-to-open Four Day Ray Brewing. Mitch has been brewing craft beer since he was in college, and Ryan wanted to hear more about his work. Because from brewing to branding, every creative discipline shares some common threads.
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The Virtue of the Mutt
Museum Brands: Making Their Marks
Shaping a museum brand is a tricky task. The institutions serve as guardians of cultural and artistic history while simultaneously pioneering new experiments in thought and expression. How do you capture the contrast—honoring tradition without stifling change?
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Museum Brands: Making Their Marks
That Time the ADDYs
Mulched Themselves
We’re excited (and more than a little honored) to report that last week Pivot Marketing picked up a Gold Award and Best in Show at the American Advertising Awards. For what, you might ask? Mulch, that’s what. More specifically, TV spots designed to sell mulch. And that got us thinking, how exactly does a series of ads about something as exciting as mulch make it to the top of the heap? And who even makes commercials about mulch in the first place?
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That Time the ADDYs </br> Mulched Themselves
4 Things a Logo Doesn’t Have to Be
Oh, logos. We love ‘em, and we hate ‘em. Some are droolworthy. Others, mind-bogglingly bad. Logos influence customers’ perception of your brand and its offerings. And when brands unveil logo updates, everybody chimes in with armchair commentary. So it makes sense that choosing a logo is difficult and scary. But it doesn’t have to be a nail-biting, hair-raising, ulcer-inducing process.
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4 Things a Logo Doesn’t Have to Be
Brand Facelifts
Google and Verizon made headlines last week when they unveiled major brand facelifts, and several other tech and media giants have also updated their looks this year. We asked our team to chime in on the recent changes.
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Brand Facelifts
ROCKERS RECAP 2015
In its ninth year, the Rockers Reunion Vintage Motorcycle Show pulled up roots from their historic location at the Melody Inn in midtown and descended on their new spiritual home—Fountain Square.
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ROCKERS RECAP 2015
A Pressing Matter
I’m sitting in the chalkboard-colored office of Bayonet Media with Andrew Quinn, Co-Founder and Story Director, joined by Producer, Kevin Grazioli. We’re knee-deep in an intense discussion about typefaces, fonts, the difference between the two, and how today’s designers are influenced by yesterday’s press-monkeys. “You couldn’t really have graphic design today without the letterpress,” Andrew says.
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A Pressing Matter
The District Tap Brings Downtown Uptown
It's always fun to work with clients like The District Tap who recognize the importance of little details when it comes to creating an immersive and engaging experience for customers.
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The District Tap Brings Downtown Uptown
Pivot Playlist No.1: Summer Jamz for Summer
Here's how it's going to be: every so often we'll pick a theme and ask each Pivoteer (which is like a Mouseketeer, only…you know…Pivot) to pick three songs based on that theme. Bad selections will be immediately rejected, the offending Pivoteer will be openly ridiculed, then politely asked to pick a replacement song.
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Pivot Playlist No.1: Summer Jamz for Summer
Yumblr’d: Yahoo’s Big Tumblr Buyout
Yahoo announced Monday that it has purchased the popular blogging site Tumblr for $1.1 billion. Yahoo CEO Marissa Mayer says there's nothing to worry about, but we're a little conflicted about it here at the Pivot office…
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Yumblr’d: Yahoo’s Big Tumblr Buyout