The Blog
The Blog
Creativity, Community, and Other Comments
New Work: Mapleton-Fall Creek Development Corporation
The Mapleton Fall Creek Community Development Corporation ensures that Mapleton-Fall Creek and the surrounding neighborhoods have affordable housing, healthy options, quality education, safer streets, a connected community, equality for all, and economic growth. With all of this working in the area’s favor, what challenges does it face? See how our in-depth research revealed their challenges and more.
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New Work: Mapleton-Fall Creek Development Corporation
New Work: Foster Results
Foster Results is passionate about delivering customized financial solutions so their clients can focus on what they do best - be it designing office interiors, caring for injured animals, or implementing the latest in manufacturing technologies.
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New Work: Foster Results
New Work: Indy Parks Foundation & The IPL Mayor’s Lunch for Parks
For five years now, Pivot has had the pleasure of working with the Indianapolis Parks Foundation to create the look and feel of their signature event, the IPL Mayor's Lunch for Parks. The event raises support for the need to create and preserve more greenspace in our city, and every year, we've seen it grow.
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New Work: Indy Parks Foundation & The IPL Mayor’s Lunch for Parks
Copywriting: A Designer’s Perspective
Will copywriters soon become extinct? In a few years, will agencies just consist of designers who can do everything by themselves? Some agencies are already doing away with the separation between designers and copywriters. So is this the new face of marketing?
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Copywriting: A Designer’s Perspective
New Brews and Music at Chilly Water
When Chilly Water opens tomorrow, bike, beer, and music buffs will have a new favorite hangout in the Holy Rosary neighborhood. And with his lifetime collection of Grateful Dead concert tickets and years of experience as one of Indy's most veteran brewers, no one fits in more perfectly than owner and brewmaster Skip Duvall.
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New Brews and Music at Chilly Water
Why We “Fall” for Seasonal Campaigns
Fall is well on its way, and many smart brands are using the changing of the seasons as a powerful way to market their products. Think tall boots, chunky scarves, and pumpkin spice lattes, for example. So what subconscious forces draw consumers to seasonal marketing, and who does it best?
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Why We “Fall” for Seasonal Campaigns
New work: Newfangled Confections
Carrie Abbott, the creator of Frittle, experienced great local and regional success with her debut candy and recently decided to expand her line. With the addition of Butter Mints and Pralines, Carrie found herself in need of a parent brand to help communicate how all these tasty treats belong to the same family.
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New work: Newfangled Confections
Branding a Brew
Ever judged a book by its cover? How about a beer by its label? It’s no secret that packaging plays a major role in beer sales.
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Branding a Brew