Creativity, Community, and Other Comments
Marketing is changing dramatically as more Millennials become parents. Pivot Marketing Partner and mom, Keri Kirschner, shares a few of her favorite examples of marketers effectively reaching moms and dads through candid, purpose-driven advertisements that use humor and authenticity to create brand loyalty.
Some nights it feels like crisis is in the air. That every headline I come across on NYT is even more anxiety inducing than the next. Blame the reach of digital media. Blame the speed of social media. Hell, blame the phases of the moon if that feels right. The point is that in big business (small business too), crisis situations are inevitable and so the more prepared you are, the better.
Being an outsider can be a choice, and a positive one at that. There is something to be said about seeking out opportunities to live as an outsider, because when you’re an outsider, there are fewer expectations, and there’s an immense freedom in that. It allows you to recreate yourself, to surprise people, or to fail without guilt, scrutiny, and consequences.