Creativity, Community, and Other Comments
After years of steady growth and some remarkable successes for their clients, Words for Good began to feel it was time to take their brand to the next level. What had originally been conceived as a friendly, local brand now felt out-of-place when put in front of their prominent health care and higher education clients.
Every year, I fill out my bracket with a half-baked strategy based on gut feeling and a blind loyalty to the Big Ten conference. Maybe that explains why I've never picked a champion. But this year, I did the most liberating thing: for the first time in over 15 years, I didn't fill out a NCAA bracket.