Creativity, Community, and Other Comments
As a marketing agency, we talk a lot about branding companies and people. But we thought we would take it to a larger scale this time and ask: how do you brand an entire city?
Change can be scary—especially when it involves the new direction of your company. We sat down with one of our art directors, Josh Taylor, to discuss what to do when the public is simply not satisfied with your new brand.
This past Tuesday Mass Ave turned into a sea of sweaty, cheering bodies as people flocked downtown to watch the US take on Belgium. The roaring of the crowd with every save, penalty kick, and slide tackle was loud enough to be heard for miles. It was an infectious feeling you couldn’t help but be a part of.
Meet Kate Wickwire. She's Pivot's new copywriter/researcher. Instead of searching the job boards and sifting through resumes, we found her on Twitter. Through successful personal branding, Kate created an online presence that really caught our eye.