The Blog
The Blog
Creativity, Community, and Other Comments
Branding a City:
Where Do You Begin?
As a marketing agency, we talk a lot about branding companies and people. But we thought we would take it to a larger scale this time and ask: how do you brand an entire city?
Read More Share
Branding a City: <br>Where Do You Begin?
What to Do When No One Likes Your New Brand
Change can be scary—especially when it involves the new direction of your company. We sat down with one of our art directors, Josh Taylor, to discuss what to do when the public is simply not satisfied with your new brand.
Read More Share
What to Do When No One Likes Your New Brand
Indy Catches the Soccer Fever
This past Tuesday Mass Ave turned into a sea of sweaty, cheering bodies as people flocked downtown to watch the US take on Belgium. The roaring of the crowd with every save, penalty kick, and slide tackle was loud enough to be heard for miles. It was an infectious feeling you couldn’t help but be a part of.
Read More Share
Indy Catches the Soccer Fever
Brand Yourself: How (and why) to Cultivate an Online Identity
Meet Kate Wickwire. She's Pivot's new copywriter/researcher. Instead of searching the job boards and sifting through resumes, we found her on Twitter. Through successful personal branding, Kate created an online presence that really caught our eye.
Read More Share
Brand Yourself: How (and why) to Cultivate an Online Identity