The Blog
The Blog
Creativity, Community, and Other Comments
Building and Breaking Brand Loyalty
The NFL has the most brand loyal customers in major league sports. But where does all of this loyalty come from? Why do we find ourselves consumed in the culture that’s all too addictive? It’s simple, really.
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Building and Breaking Brand Loyalty
Mixing Up the Art Scene
Scott Stulen is changing the way people view art in Indianapolis. The Curator of Audience Experiences and Performance is bringing more interaction to the IMA through new events and activities. I sat down with Scott to discuss how the IMA is changing and what is on the horizon for the museum.
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Mixing Up the Art Scene
Why design in IndyCar is lacking
IndyCar is in a place right now where everything they do is good—but not good enough. You can see it in the fans, the decision makers, and you can even see it in the designers of the sport.
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Why design in IndyCar is lacking
Pivot’s Favorite Road Trips
As we enter the season of blue skies and longer days, we find ourselves eager to hit the road and explore new places for a few days. From museums in big cities to tucked away caverns, here are some of the Pivoteers' favorite places that make for perfect road trips.
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Pivot’s Favorite Road Trips
Indy’s Favorite Tribe
Our team isn’t in the major leagues and our stadium isn’t what you would call staggering, but we keep going back to the ballpark time and time again. This is how the Indianapolis Indians have strengthened our community through outreach and local programming.
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Indy’s Favorite Tribe
Basketball & Marketing
In this state, basketballs pound wooden gym floors like our hearts beating in our chests. We’re sharp shooting, free throwing, slam dunking Hoosiers who live for competition. Which made me think, following the madness of March is remarkably similar to working in marketing.
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Basketball & Marketing
Rebranding Done Right
This past Tuesday, OpenTable launched a long awaited and much deserved rebrand. They unveiled a better logo, a better tagline, and most importantly a better mission.
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Rebranding Done Right
Chef Alan Sternberg & The Maturity of Cooking
Alan Sternberg is no stranger to hard work. At age 28, he's already the executive chef of Cerulean, one of our favorite clients and Indianapolis' top restaurants. I sat down with Alan to discuss what it's like to be in the middle of Indy's emerging restaurant scene.
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Chef Alan Sternberg & The Maturity of Cooking
The importance of internal communication
In marketing, we focus a lot of our efforts on communication. We communicate with our clients, the media, and the public. But one area is sometimes overlooked: communicating internally. When the University of Michigan came under fire recently for risking the health of their starting quarterback, Kate watched in horror as the Michigan media team dropped the ball again and again.
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The importance of internal communication
Pivot Playlist No. 5: Songs Rebranded
You can rebrand just about anything these days. And this week, we’re showing you some great examples of how songs can be rebranded and turned into products that are twice as good as the original. Just like twice-baked mac-n-cheese some things are just done better a second time around.
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Pivot Playlist No. 5: Songs Rebranded