Creativity, Community, and Other Comments
Celebrated annually on March 19, International Clients' Day is an unofficial holiday dedicated to the MVPs for any business—clients. In honor of this day, we want to thank all our clients for believing in us. And as a special thank-you, we're shining the spotlight on our longest-running clients—those who have been with Pivot for at least three years.
Sports have shaped Indianapolis—from the Indy 500 putting Speedway on the map to Super Bowl XLVI kicking off a wave of revitalization. More than 500 college and pro championships have happened here, and game days for the Pacers and Colts bring the community together. So when Ryan Vaughn looked for a way to tell the city’s story, sports were a natural fit.
This year, a 30-second spot during the Super Bowl costs a whopping $5 million, and brands are pulling out all the stops to produce commercials worthy of the ad spend. But for every masterpiece, there's bound to be a commercial that leaves us all cringing. So gather your friends, your chips and dip, and your soda of choice, and enjoy our bad commercials drinking game.
Don’t tell the dancers at Ballet Theatre of Indiana what they can’t do. They don’t have an endowment, a full-time support staff, or even their own studio, but that hasn’t slowed them down. Two years ago, with a shoestring budget, a skeleton crew, and borrowed space, director Stirling Matheson and his small team launched what has become Indy’s only resident ballet company.
Polina Osherov believes in the power of Indianapolis. And with good reason. She has seen how the city empowers creative minds to realize their potential. Now she’s collaborating with Pivot’s team on an upcoming project, and she took a rare break from work this week to talk with us about her belief in Indianapolis.
The Internet exploded yesterday over Peeple, an app The Washington Post described as “Yelp for people.” This isn’t the first time a brand has provoked the fury of the Internet, so do yourself a favor and follow these common sense guidelines to avoid becoming the Internet's next brand non grata.
Climate change is no laughing matter, but don’t tell that to Jim Poyser. We sat down with the self-proclaimed climate change humorist to talk about the role of comedy in environmental activism.