The Blog
The Blog
Creativity, Community, and Other Comments
New Work: Visit Bloomington
Bloomington, Indiana. A small city with a global mindset. Home to Indiana University. We helped Visit Bloomington articulate a brand platform to attract new travelers.
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New Work: Visit Bloomington
Essentialism for Brands
In his New York Times bestseller, Greg McKeown describes a modern epidemic of overcommitment. We’re all spreading ourselves too thin. We say “yes” to every meeting and try to become experts in every specialty of our field. In the same way, many companies try to be everything to everyone, and their brand images get watered down in the process.
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Essentialism for Brands
Why Tourism Isn’t Only About Tourists
Travel does more than foster cross-cultural understanding and fill our Instagram feeds with swoon-worthy shots of foreign cuisine. It also supports entrepreneurs and employees, chefs and concierges, meeting planners and tour guides—the folks who receive tourism dollars and put them back into the local economy, supporting their communities as they go. 
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Why Tourism Isn’t Only About Tourists
How the Arts Address Tragedy
It can be easier to have dialogue about violence or any other controversial topic when the conversation is centered around art, rather than the topic itself.
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How the Arts Address Tragedy
Whisper, Don’t Shout
Sometimes it feels like advertising clutters every surface—from billboards along your morning commute to logos on household products and posts on your Facebook feed to jingles that get stuck in your head. It’s hard to find quiet environments. But is all this clutter a necessary evil, or is there a better alternative?
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Whisper, Don’t Shout
Why Brand Manifestos Matter
Pop quiz: Why does your company exist? Unless you work for the U.S. Mint, we’re betting you didn’t answer “to make money.” Yes, companies generate profit for investors and provide livelihoods for employees, but saying your company exists to make money is like saying you exist to breathe, sleep, and eat. Those are necessary functions for survival—not your core purpose.
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Why Brand Manifestos Matter
For a Smarter City
From transportation to farming projects and safety initiatives to play spaces, innovative programs in cities around the world are saving money, reducing waste, and making everyday moments more inspiring. Here are seven of the coolest projects we’ve read about recently.
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For a Smarter City
Pivoteers: Where Are They Now?
Poets and painters. Musicians and motorcyclists. Jet-setters and jewelry designers. Over the past decade, a pretty eclectic bunch of creative thinkers has called Pivot home. Both professionally and personally, Pivoteers push themselves to develop their skills and never stop learning. That drive makes for a well-rounded, passionate team, but there’s one big downside: saying goodbye when someone’s ready for a new challenge.
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Pivoteers: Where Are They Now?
9 Podcasts to Stretch Your Marketing Mind
Podcasts do more than make our commutes seem shorter. They’re also a great way to catch up on industry trends, learn new strategies, and gather inspiration. So which podcasts get our creative juices flowing and our strategic minds scheming? We asked the team to chime in with their favorites, and here’s what they said
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9 Podcasts to Stretch Your Marketing Mind
We’ve Moved!
From 2011 to 2016, the Pivot team called 1052 Virginia Ave home. We loved our storefront in Fountain Square, and we have a lot of great memories there: meetings with clients, breakthrough brainstorm sessions, that time we took in a stray cat, and, of course, dreaming up concepts for our kickball shirts. But after five years, we finally outgrew the space. This week, the Pivoteers packed our things and headed up the street to 646 Virginia Ave.
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We’ve Moved!